ANGLR allows fishermen to capture every catch, drop pins, access real-time stats, manage tackle, compete with friends, forecast weather, and map their favorite fisheries.

The problem

A technology start-up in the $50B+ fishing marketplace wanted to capture a new market and break ground with tracking technologies that had never been utilized in such a way.

Services Provided

  • Bluetooth
  • Hardware & Embedded Systems
  • IoT
  • Mobile
  • Rapid Prototyping
  • UI/ UX
  • Wearables

The goals

To create an iOS and Android mobile application, integrated bluetooth fishing hardware, subscription based web application with reporting functionality, and a stand alone thick client application for demos & trade shows to prove hardware functionality... and fast. Our client desired...
  • To disrupt and own the center of IoT in the fishing space
  • To define and execute an epic speed to market

Our approach

We are a thought & product partner for our clients. We understand the desire to have the absolute best product as fast as possible. Our team executed an agile software development approach to be able to adapt to the changing requirements and priorities while still producing quality products in a short time frame. We utilized the SCRUM process for agile sprint planning, execution, and retrospection. Our team was able to take this product from concept to CPG in retail end- caps in less than nine months.

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